Video on demand | Original air date: December 4, 2018

You work in HR, but to recruit the top talent, you need to start thinking like a marketer. The new standard for sourcing, attracting and hiring the right candidates takes cues from the marketing world. With this course, you will learn how to apply some of today's best marketing practices, including multichannel marketing, targeted messaging and analytics, to secure the right candidates for your organization.  

  • Analyze the latest information on where candidates look for jobs  

  • Match online platforms and digital strategies to the right type of candidate 

  • Reach the top talent: the latest methods for super-targeting job ads 

  • Which social media channels to do you really need? 

  • Compare the benefits of applicant tracking and software systems   

  • Make the best use of your recruitment budget and track success   

Gain an insight into the latest recruitment strategies and the online tools available to attract top talent and stay ahead of your competitors. Register now! 

1 HRPA CPD credit hour

About the instructor

  • Elizabeth Williams

    President, Candler Chase Inc.

    Elizabeth Williams

    Elizabeth Williams is an award-winning Toronto-based brand and communications expert who works at the intersection of marketing and HR to help organizations have better conversations with customers, candidates, employees and shareholders. Her clients include banks, food and beverage companies, technology organizations and, most recently, several of Canada’s larger cannabis companies.

    She started her career as a reporter and later moved into corporate communications and marketing. Prior to founding her consulting practice, she was the head of brand and communications for ADP Canada, and held senior brand, communications and marketing roles at Rogers Communications, Constellation Software, Bank of Montreal, Aon, and a few agencies and technology start-ups along the way.

    When she’s not consulting, she writes the syndicated BizMarketer blog, is an editor for Thomson-Reuters Carswell, and a part-time professor at Centennial College. She has a Bachelor’s degree in Journalism and a Master’s in Professional Communications.

Course curriculum

Get up-to-date with the latest recruitment strategies and the online tools available to secure the right candidates for your organization.


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